The Brief

Sumalao Argentine Cousine is a project owned by
the Figueroa family, originally from the province of Catamarca, in Argentina.
The business owners wanted to bring to life their tradicional cooking culture, as well as their very own personal story about how this company started.

The inquiry was to conjugate two key
elements from the story: The original location with its native flora, and the two ongoing generations that are currently part of “Sumalao”.

Visual System

Part of the client’s needs was to make visible the Flora from their province, so we came up with monochrome
illustrations of few of the native plants in Catamarca. From that, we designed patterns as brand collaterals.