Gersemi is a fresh fashion brand oriented to 20-30 year old women in Latin America.
The company established in 2019, in Argentina, and expects to expand to other latin countries such as Uruguay, Chile and México.
For this project, we were asked to be in charge of the Creative and Art Direction for the launch campaign photoshoot, so we created the brand's mood board and marketing strategy for their social media channels.
This Spring-Summer campaign had the goal to express the brand's style proposal and aesthetics:
Freshness, Easy-going, Comfy-styled, Kind and Soft. For this purpose, we chose a gorgeous private location with a spacious garden full of flowers and roses. We utilized a few spots in the modern architecture house specially to add an artificial urban flavor for a few moody shots we needed to create.
Gersemi Female Fashion